Google Adwords is arguably the most advanced advertising platform developed by Google to run advertisements over the internet. Typically ads are charged on a pay per action basis. This means that if a user clicks on your ad you will pay a fee. With this pay per action basis it is important to ensure your ads are targeting buyers and that your budget allocation is aligned to ensure your budget is allocated the the most important area of your business.
With the added complexity of features available for advertisers, too many advertisers either are wasting money on poor quality keywords and /or paying far more than they ought to.
FYIC’s Adwords consultants can provide insight into the opportunity available in your Adwords account. We believe that “you don’t know what you don’t know”, that why we don’t do our own tax returns, whilst we can, we always seek the help of professionals who deliver best possible returns.
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