“Phone call tracking has been around for years” I heard you say. Well yes that is true, but it has come along in leaps and bounds in recent times. Let us explain how phone tracking is changing the face of online marketing as you may or may not know it.
2012 savvy online business:
- Well established website optimised and ranking for important services
- Best practice call to action forms across website
- Measure all web form leads & invest in split testing to increase conversion rates of site
- Heavily invested in paid search advertising on buying keywords
- Send all traffic to targeted pages – NOT WEBSITE – to boost conversion rates
- Live and breathe cost per lead metrics
So what’s the dilemma?
- Your sales team convert phone calls into jobs at 3 times the rate of online leads
- Web leads are often time consuming and price shoppers or browsing
- You are investing to increase the wrong type of lead
2013 savvy online business:
- All of the above – EXCEPT measuring online leads and phone calls
- Modify design to maximise phone calls being made
- Challenge that your best performing search terms that generate online leads actually also generate phone calls
- Doubling the number of calls will have significant upside in revenue
Talk with one of our online marketing conversion consultants about how website phone tracking might benefit your business.
