With mobile device search expected to pass desktop search, find out if your business is maximising advertising potential across mobile devices.
Mobile Marketing
A few years ago, mobile traffic was considered inferior to traditional PC traffic simply because conversion rates into online sales or leads were lower and search volumes did not warrant any reward for effort in maximising your mobile marketing efforts. That has all changed and mobile marketing is the hottest area for growth now on the internet.
The user behaviours are also quite different. Think about it when do you most use your phone, not at work but when you have your own time. That is why mobile usage peaks between 5-9pm each night. When you are watching TV or unwinding and trying to catch up on everything you weren’t able to do that day.
Three things you need to address:
- Does your website provide a good user experience for your mobile device audience?
- What do you want your users to do; call, subscribe or buy?
- Does your site make it easy to do this?
There are many clever methods to dramatically lower your CPA if you are are an Adwords Advertiser talk with one of our Adwords consultants about where the lowest hanging fruit is on mobile for your business.
