Jayson Rodda was appointed as the Head of Digital Marketing at Find your Ideal Customers in January 2013.

Jayson’s experience across online marketing dates back to 2002 when first advised by a close friend involved in the Industry to try Google to generate new leads for small business Jayson was working in.

The advertising was easy back then when click were just $0.05 and the campaign provided consistent flow of new leads.

Prior to joining Find Your Ideal Customers Jayson previously held the position of Manager of Paid Search Division in Australia’s largest online marketing companies www.roi.com.au. During Jayson’s time at ROI, he played an important role in the growth of the team which he joined and eventually lead and grew. Jayson Rodda started in an Google Adwords management role in December 2009 when the team consisted of Jayson and another colleague.

Within a short space of time Jayson was promoted to Senior Adwords manager handling the company’s largest accounts. With the growth of the company and team, Jayson was again promoted to manage the Paid Search Division. This team grew into a team of 8 professional Adwords managers with advertising spend under management of in excess of A$10 million per year. Jayson credits ROI founder Ewan Watt as being instrumental in his development by providing him the opportunities to be part of ROI and was a mentor that many of Jayson’s current principles are based on.

During his time in this role, Jayson formed reseller agreements with Yahoo search marketing and directly managed relationships with Google, whereby ROI was chosen to participate in a pilot reseller arrangement with Google.

This pilot was successful and Jayson had left his legacy when ROI was elevated to Google reseller.

After spending over 4 years in a fast growth agency environment, Jayson realised that customers and staff were the keys to success in a personal yet professional services Industry. Having seen firsthand how the industry had matured on one hand, on the other hand there was very low loyalty of staff, generally poor levels of expertise and service levels provided across the industry when competition for winning new business is at the expense of delivering outputs required to achieve success.

This motivated the move to provide new style of service levels seldom seen today.

Jayson has developed our unique SEO methodology for www.findyouridealcustomers.com.au that has seen over 20 keywords reach the front page of Google within just 4 months of the site being live. This includes keywords with Adwords cost per click of over $15 per click (highly competitive).

This is also directly competing and beating several established SEO “specialist” companies that have had 5+ years head start on us.

In addition to SEO results Jayson directly and successfully manages clients paid search campaigns. With unsurpassed Google Adwords Management and Adwords consulting experience Jayson consistently provides clients with unfair advantages in their markets. Jayson Rodda primarily looks after clients investing $100,000- $2 million per year and maintains a portfolio of A$5 million per year under management.

Find Your Ideal Customers – We fix other Adwords Company Mistakes!

Jayson Rodda has previously held roles in Banking and Finance, Digital Photography and ran his own businesses.