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		<title>Your Options for Google AdWords Management in Melbourne</title>
		<link>http://www.findyouridealcustomers.com.au/your-options-for-google-adwords-management-in-melbourne/</link>
		<comments>http://www.findyouridealcustomers.com.au/your-options-for-google-adwords-management-in-melbourne/#comments</comments>
		<pubDate>Fri, 27 Sep 2013 00:36:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.findyouridealcustomers.com.au/?p=772</guid>
		<description><![CDATA[Identifying PPC as your point of Call 1. You’re a company based in Melbourne. [...]]]></description>
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<h1>Identifying PPC as your point of Call</h1>
<p>1. You’re a company based in Melbourne.</p>
<p>2. You’ve been looking into digital marketing and are keen to get started.</p>
<p>3. You’ve looked into PPC and think that would be a good starting block.</p>
<p>4. You think focusing on <a href="http://www.findyouridealcustomers.com.au/google-adwords-management/">Google AdWords management</a> will be the way to go.</p>
<h2>Now what?</h2>
<p>Firstly, well done on identifying PPC as your first point of call on your digital marketing journey. As covered in our post on how SEO and PPC work together, PPC services like Google AdWords provide you with a great area to test the strengths of your business online. Your initial campaigns will teach you a lot about what keywords customers associate with your company’s website. Sometimes you uncover some gems you didn’t even think of.</p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-778" alt="google-adword-management" src="http://www.findyouridealcustomers.com.au/wp-content/uploads/2013/09/google-ad.jpg" /></p>
<p>&nbsp;</p>
<p>Back to the point at hand &#8211; how do you go about choosing a Melbourne AdWords manager that will deliver on what you need?</p>
<p>&nbsp;</p>
<p>An answer of “Google it. Obviously” is correct. But what happens after you punch ‘Google AdWords Management Melbourne’ into your search engine? You get result upon result telling you that they are the best and to choose their well-priced package.</p>
<p>&nbsp;</p>
<p>Now we’ve already talked through our <a href="http://www.findyouridealcustomers.com.au/5-steps-to-choosing-your-google-adwords-consultant/">5 steps to choosing a Google AdWords consultant</a>, so we thought we’d detail the different types of AdWords management that are available to the businesses of Melbourne and the rest of Australia.</p>
<p>&nbsp;</p>
<p>1. <strong>Search Engine Marketing Agencies</strong>: Like us! These digital marketing agencies provide complete online services. From SEO to content to PPC, they have all bases covered. Typically, these companies will handle high-spend Google AdWords management – clients who are looking to allocate large marketing budgets to PPC, remarketing and other online advertising channels. If you are a big business, Search Engine Marketing Agencies will best be able to adapt to your needs.</p>
<p>&nbsp;</p>
<p>2. <strong>PPC Consultants</strong>: These guys are usually working solo and are great if you are looking for a smaller investment into Google AdWords. A solo consultant will typically manage a handful of accounts to ensure you aren’t just running your campaign, but learning along the way. Great for small businesses with a low budget.</p>
<p>&nbsp;</p>
<p>3. <strong>The Fakers</strong>: Unfortunately these guys do exist. Usually they are working solo or play out that they are a part of a company. Follow our 5-step guide linked above and you should be able to weed out the pretenders.</p>
<p>&nbsp;</p>
<p>These are three pretty broad categories, but give you an idea of what types of managers are out there. There is crossover between the agencies and the solo consultants. Some agencies have great small business teams. Some solo consultants specialise in big spending industries like finance or insurance and are called on for specific campaigns. It’s all about research!</p>
<p>&nbsp;</p>
<p>Find a few you like in your area and then make some calls.</p>
<p>&nbsp;</p>
<p>Why haven’t we just made this article all about recommending FYIC?<br />
At Find Your Ideal Customers, we are looking to work with businesses that we can make the biggest difference to. We have years of experience in Google AdWords management and, as a result, want to work with clients who match this expertise.</p>
<p>&nbsp;</p>
<p>The best way to know if we are the right fit for your business is to get in touch. That way we can analyse your needs and say ‘welcome aboard’ or guide you to one of our Melbourne based contacts to ensure you are still getting a great level of service.</p>
<p>&nbsp;</p>
<p>It’s all about getting you the right fit!</p>
<p>&nbsp;</p>
<p>Learn more about the author, give us a ring at 1300-76-00-84 and ask to speak directly to <a href="https://plus.google.com/112379184985589430536/posts?rel=author">Jayson Rodda</a>, today.</p>
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		<title>Conversions in Search Engine Marketing</title>
		<link>http://www.findyouridealcustomers.com.au/conversions-in-search-engine-marketing/</link>
		<comments>http://www.findyouridealcustomers.com.au/conversions-in-search-engine-marketing/#comments</comments>
		<pubDate>Thu, 26 Sep 2013 02:57:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.findyouridealcustomers.com.au/?p=754</guid>
		<description><![CDATA[eMarketing an add-on to search engine marketing When you suggest eMarketing as an add-on [...]]]></description>
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<h1>eMarketing an add-on to search engine marketing</h1>
<p><span style="font-size: 16PX;">When you suggest eMarketing as an add-on to a <a href="http://www.findyouridealcustomers.com.au/search-engine-marketing/">search engine marketing</a> campaign these days, there are usually a few blank looks.</span></p>
<p>&nbsp;</p>
<p>In many consultants’ minds, eMarketing is an old school technique that was popular when Tom and Meg were loved up in You’ve Got Mail. It’s true that eMarketing is one of the oldest methods of digital marketing, but it was also the first to focus on online conversions.</p>
<p>&nbsp;</p>
<p><img alt="search-engine-marketing" src="http://www.dominantwebsites.com/wp-content/uploads/2012/05/on_target.jpg" /></p>
<p>Conversion is a big aspect of every digital marketing agency these days, and eMarketing is the one to thank for it.</p>
<p>&nbsp;</p>
<p>Ironically, when SEM first became a legitimate marketing channel, the focus for consultants was purely on traffic numbers. Get as many people to your website as you possible could and the rest will take care of itself.</p>
<p>&nbsp;</p>
<p>Now, companies have switched on and realised that if you focus on converting a smaller number of visitors into actual customers (i.e. they buy/enquire/contact you), you’ll be more effective. It’s a wonder it took people so long when you eMarketing was providing a prime example of conversion-focused online marketing.</p>
<p>&nbsp;</p>
<p>Whilst eMarketing has dropped off a little bit in popularity, <a href="http://www.findyouridealcustomers.com.au/pay-per-click-services/">PPC</a> has risen up. I like to think that PPC is a new incarnation of eMarketing given their distinct similarities.</p>
<p>&nbsp;</p>
<h2>Similarities between eMarketing and PPC</h2>
<p>1. <strong>Email Subject Line &amp; PPC Ad Copy</strong><br />
Both are designed to grab your attention and distinguish from anything else around them. For eMarketing, that’s other emails in your inbox. For PPC, that’s the other ads in the SERPs. Without a catchy subject line or ad copy, both these mediums become useless. It’s the first – and most important – point of contact.</p>
<p>&nbsp;</p>
<p>2.<strong> Email Body &amp; Landing Page</strong><br />
The next point of call. In eMarketing, your email’s body text would elaborate on your subject line. If the two didn’t match or the email body failed to meet the hype of the subject line, it’s a failure. It’s the same for PPC. If your landing page content/banners don’t match up with what was promised in your ad copy, you’ve just wasted money.</p>
<p>&nbsp;</p>
<p>3. <strong>The ultimate goal is conversion</strong><br />
For both eMarketing and PPC, conversion is the ultimate goal. As opposed to SEO, the investment in eMarketing and PPC is greater, so the need for a high conversion rate is paramount. Conversion is key for SEO, but not as much as it is for PPC and eMarketing.</p>
<p>&nbsp;</p>
<h3>So, if I’m looking at conversions in SEM, what do I choose?</h3>
<p>Whilst there are some distinct comparisons, both eMarketing and PPC can be a focus for your SEM/digital marketing campaign. They aren&#8217;t separate entities, and together can both generate considerable conversions for your business.<br />
A great strategy is combining eMarketing and PPC by sending email conversions to your ready made landing page. Two birds with one stone!</p>
<p>&nbsp;</p>
<p>Of course, only with proper planning and execution can such results happen. That’s where a professional – like our search engine marketing consultants – come into the picture. We can manage and advise on your PPC and eMarketing campaigns.</p>
<p>&nbsp;</p>
<p>If you would like to chat about Search Engine Marketing, or would like to learn more about PPC, contact <a href="https://plus.google.com/112379184985589430536/posts?rel=author">Jayson Rodda</a> on 1300 76 00 84.</p>
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		<title>Google AdWords: How Google makes its money</title>
		<link>http://www.findyouridealcustomers.com.au/google-adwords-how-google-makes-its-money/</link>
		<comments>http://www.findyouridealcustomers.com.au/google-adwords-how-google-makes-its-money/#comments</comments>
		<pubDate>Mon, 09 Sep 2013 10:29:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Adwords Management]]></category>
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.findyouridealcustomers.com.au/?p=736</guid>
		<description><![CDATA[How Google AdWords delivers Google money A few friends outside of digital marketing circles, [...]]]></description>
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<h1>How Google AdWords delivers Google money</h1>
<p><span style="font-size: 16PX;">A few friends outside of digital marketing circles, along with a few clients,have asked me the question of how Google actually makes its money. </span></p>
<p>&nbsp;</p>
<p>From an outsider’s perspective, it seems that Google is giving us everything pro-bono; that they are simply providing a service out of the good of their hearts. If you think that, it must be confusing as to why companies charge for <a href="http://www.findyouridealcustomers.com.au/google-adwords-management/">AdWords management packages</a>.</p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-747" alt="adwords management packages" src="http://www.findyouridealcustomers.com.au/wp-content/uploads/2013/09/adwords-management-packages1.jpg" /></p>
<p>Look at any business technology website and you’ll soon see that Google is far from a charity.</p>
<p>&nbsp;</p>
<p>The key to Google’s finances can be found in their search results. The three ‘Sponsored Results’ in the yellow box at the top of every search are Google’s paid ads – what they call <a href="http://www.findyouridealcustomers.com.au/google-adwords-services/">Google AdWords</a>. Look down the right hand side of the results and you’ll see more Google revenue generators.</p>
<p>&nbsp;</p>
<p>AdWords is Google’s PPC program and it delivers around 70% of Google’s revenue. The other 30% comes from Google AdSense, a plug-in that shows Google sponsored ads on other websites. It’s from these two income sources that Google earns it’s millions.</p>
<p>&nbsp;</p>
<h2>Do people pay simply for their ads to show on Google?</h2>
<p>No. Google AdWords delivers Google money only when someone clicks on an ad. That’s where the Pay-Per-Click (PPC) phrase comes from. You could imagine how blank AdWords would be if you had to pay just to advertise in the search results.</p>
<p>&nbsp;</p>
<p>Google is essentially ‘free’ with the option to pay-you-way to the top.</p>
<p>&nbsp;</p>
<h2>How do you know how much you are paying per click?</h2>
<p>Each keyword has a different value associated with it. The less competition, the less the keyword will cost. Simple.</p>
<p>&nbsp;</p>
<p>AdWords takes an auction format. You can bid higher than the value associated with a keyword to try and get your ad in the #1, #2 or #3 positions. Other advertisers can also bump up their bids to try and trump you. The amount you pay is referred to as the cost-per-click (CPC).</p>
<p>&nbsp;</p>
<p>In reality, an advertiser could pay $100 per click and be #1 for almost any keyword, but would this be cost-effective for the product they are selling?</p>
<p>&nbsp;</p>
<p>So, what keywords cost the most? Here are the keywords with the top-5 CPC:</p>
<p>1. Insurance</p>
<p>2. Loans<br />
3. Mortgage<br />
4. Attorney<br />
5. Credit</p>
<p>&nbsp;</p>
<p>Amazingly, the top CPC for the keyword “Insurance” is $54.91 in Google AdWords. The keyword “Loans” generates a top CPC of $44.28. You can see the top-20 list in more detail here. If you are in the financial or law sectors, you’re in for an expensive time on Google AdWords.</p>
<h2>Is Google transparent on how they set Google AdWords prices?</h2>
<p>Google are as transparent as they can be without jeopardising their product. Their Facts about Google and Competition section provides information and videos on a variety of topics, including quality scores, their AdWords auction and how search ads work.</p>
<h2>Want to get involved in Google AdWords?</h2>
<p>AdWords is an attractive way to get your business on Google’s first page quickly. Our AdWords management packages are available to provide customers with the means to do just that. This article has detailed Google AdWords in a simple way. In reality, there is a lot more to it than just bidding high (see our article on the benefits of hiring a Google AdWords company).</p>
<p>&nbsp;</p>
<p>If you would like to chat about Google AdWords management packages, or would like to learn more about SEM, contact <a href="https://plus.google.com/112379184985589430536/posts?rel=author">Jayson Rodda</a> on 1300 76 00 84.</p>
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		<title>Our AdWords specialists and the new Google Keyword Planner</title>
		<link>http://www.findyouridealcustomers.com.au/our-adwords-specialists-and-the-new-google-keyword-planner/</link>
		<comments>http://www.findyouridealcustomers.com.au/our-adwords-specialists-and-the-new-google-keyword-planner/#comments</comments>
		<pubDate>Tue, 03 Sep 2013 05:33:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Adwords Help]]></category>
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.findyouridealcustomers.com.au/?p=730</guid>
		<description><![CDATA[AdWords Keyword Tool and Traffic Estimator another interface As mentioned in our post on [...]]]></description>
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<h1>AdWords Keyword Tool and Traffic Estimator another interface</h1>
<p><span style="font-size: 16PX;">As mentioned in our post on the tools our team uses to benefit clients, the Google AdWords Keyword Tool is a cornerstone of search engine marketing.</span></p>
<p>&nbsp;</p>
<p>It acted as our resource to turn keywords into meaningful numbers. It was the tool that allowed us to give you projection numbers to highlight just what traffic we could achieve for your website. It was our rock. But, now it’s gone.</p>
<p>Well, not gone completely. Google recently announced that a new and improved tool called the Keyword Planner would replace the old Google AdWords Keyword Tool.</p>
<p>Previously, Google offered the AdWords Keyword Tool and another interface called Traffic Estimator. They both had their own functions, but were both   <a title="search engine marketing consultants" href="http://www.findyouridealcustomers.com.au/search-engine-marketing/">used frequently by search engine marketing consultants</a> and <a title="adwords specialists" href="http://www.findyouridealcustomers.com.au/google-adwords-consultant/">AdWords specialists</a>. As a result, combining the two tools into one made sense for the search engine giant and marketers alike.</p>
<p>&nbsp;</p>
<p>Another reason for the change is to give their keyword assistant a general clean up. Both the Keyword Tool and Traffic Estimator had been around for a while and, if they weren’t combined into the Keyword Planner, probably would have gone under the knife soon for a makeover anyway.</p>
<p>&nbsp;</p>
<p><img alt="AdWords specialists" src="http://i1323.photobucket.com/albums/u585/samantha19761/keywordplanner_zpsdf5f79de.png" border="0" /></p>
<p>&nbsp;</p>
<h2>What are the changes?</h2>
<p>Google lists a few features of the Keyword Planner that are different to the Keyword Tool/Traffic Estimator. A lot of these are pretty industry lingo heavy so if you aren’t an AdWords expert, a lot of it may fly over your head. There are a few points that are worth noting though:</p>
<p>&nbsp;</p>
<p>•Results are more exact. Previously the Keyword Tool gave you broad results. They are now a lot more targeted with exact match phrases the default setting. That’s means more accurate data.</p>
<p>•You can now drill down to cities, not just countries, for more location specific data.</p>
<p>•You can’t do device specific searches anymore. They are now lumped into one i.e. PC, mobile and tablet results.</p>
<p>•Traffic numbers seem higher in the Keyword Planner they were when using the Keyword Tool. This is because device specific data isn’t shown anymore, with all figures being pooled together.</p>
<h2>More importantly, how will this impact my search engine marketing campaign?</h2>
<p>From our point-of-view it’s business as usual. The new Keyword Planner will take some time to get used to (the Keyword Tool was a loved outlet in the FYIC offices) but won’t detract from our usual high standard of efficiency.</p>
<p>&nbsp;</p>
<p>Ultimately, this change from Keyword Tool/Traffic Estimator to Keyword Planner will be a minor blip on the radar for our search engine marketing consultants. Our ability to provide quality <a title="google adowrds help" href="http://www.findyouridealcustomers.com.au/google-adwords-help/">Google AdWords help</a> to our clients will continue at its usual high level!</p>
<h2>Want to learn more about the Keyword Planner?</h2>
<p>As always, we implore our customers to read up on anything SEM. That way we can talk more in-depth about your campaign.</p>
<p>•If you want to look into the new features and how to use the new keyword planner, click here.</p>
<p>•If you would like to start playing with the keyword planner yourself, click here.</p>
<p>&nbsp;</p>
<p>Learn more about the author, give us a ring at 1300-76-00-84 and ask to speak directly to <a href="https://plus.google.com/112379184985589430536/posts?rel=author">Jayson Rodda</a>, today.</p>
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		<title>Linkbuilding in Search Engine Marketing Campaigns</title>
		<link>http://www.findyouridealcustomers.com.au/linkbuilding-in-search-engine-marketing-campaigns/</link>
		<comments>http://www.findyouridealcustomers.com.au/linkbuilding-in-search-engine-marketing-campaigns/#comments</comments>
		<pubDate>Mon, 02 Sep 2013 01:31:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.findyouridealcustomers.com.au/?p=726</guid>
		<description><![CDATA[A key Component of SEO Packages A lot is said about link building when [...]]]></description>
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<h1>A key Component of SEO Packages</h1>
<p><span style="FONT-SIZE: 16PX;">A lot is said about link building when it comes to search engine marketing. It is a key component of SEO packages, simply because it gives Google and users a framework to follow.</span>  </p>
<p>&nbsp;</p>
<p>Linking is a hot topic in every search engine marketing office. It’s a constant debate simply because there is so many ways to go about it. But before we get into the tactical analysis of link building as a part of <a href="http://www.findyouridealcustomers.com.au/seo-ppc-working-together/" title="SEO Services">SEO services</a>, let’s look into some key words that relate to link building.</p>
<p>&nbsp;</p>
<p><img src="http://i1323.photobucket.com/albums/u585/samantha19761/SEM_zps2ff0b94b.jpg" border="0" alt="SEO packages"/></p>
<p>&nbsp;</p>
<h2>Types of links in your search engine marketing campaign</h2>
<p>Internal links: Refers to when you link from one page a website to another page on the same website. A good example is a link from your homepage to your services page. Internal links help setup a hierarchy to show Google and users what the important pages are on your site. E.g. your services page is more important than your blog post on tractors as the service page has more internal links pointed to it.</p>
<p>&nbsp;</p>
<p>Backlinks: Refer to links coming to or going from your website. A backlink from a reputable, strong, relevant website (as judged by various SEM tools) is extremely <a href="http://www.findyouridealcustomers.com.au/seo-services-and-beyond/" title="SEO Packages">beneficial for your SEO package</a>. Think of it as word-of-mouth marketing. If a top fashion designer recommends your small fashion boutique to the media, your business will boom. The same goes with backlinks.</p>
<p>&nbsp;</p>
<p>Citations: Citations refer to mentions of your business name and address around the web. Websites like Yelp, Google Local, Yellow Pages and other prominent directories are places you’ll find citations of your business. These types of links and mentions relate directly to Local SEO and give you strength in local rankings.</p>
<p>&nbsp;</p>
<p>Social signals: Mentions on social media make up their own type of links. That’s why a Facebook, Twitter, Instagram etc. are becoming more and more important for businesses. Done right, you can get thousands of people talking about and sharing your information on social websites. Put links to your website in your posts and you’ve got some strong links coming your way.</p>
<p>&nbsp;</p>
<h2>Why we need links for SEO</h2>
<p>We build links into websites to direct users to relevant information. As mentioned above, you can be directing those users:</p>
<p>&nbsp;</p>
<p>1.Around your own website</p>
<p>2.To other relevant information on another website (or vice versa)</p>
<p>3.From a directory to your website</p>
<p>4.From social media sites to your website</p>
<p>&nbsp;</p>
<p>All these types of links give the Internet a framework. Search engines use this framework to crawl sites and find out what information is most useful for keyword X, Y and Z.</p>
<p>&nbsp;</p>
<p>If a page on a website is getting a lot of backlinks sent to it for keyword X, then Google will acknowledge that this page might be suitable for their first page search results for that keyword. A number of other ranking factors will also be addressed before the coveted #1 spot is determined.</p>
<p>&nbsp;</p>
<h2>How do we go about links as a part of your SEO package?</h2>
<p>Our SEO services utilise many different ways of finding and acquiring links. Obviously, internal links are something we can input instantly, as it is all on your own site. Backlinks take more work. If we manage your social media, we can assist with social signals as well.</p>
<p>&nbsp;</p>
<p>It all depends on your investment into search engine marketing with Find Your Ideal Customers! If you would like to learn more about link practices or our various SEO packages, contact Jayson Rodda on 1300 76 00 84.</p>
<p>&nbsp;</p>
<p>Learn more about the author, give us a ring at 1300-76-00-84 and ask to speak directly to <a href="https://plus.google.com/112379184985589430536/posts?rel=author">Jayson Rodda</a>, today.</p>
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		<title>5 Steps to Choosing your Google AdWords Consultant</title>
		<link>http://www.findyouridealcustomers.com.au/5-steps-to-choosing-your-google-adwords-consultant/</link>
		<comments>http://www.findyouridealcustomers.com.au/5-steps-to-choosing-your-google-adwords-consultant/#comments</comments>
		<pubDate>Tue, 27 Aug 2013 08:17:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Adwords Services]]></category>
		<category><![CDATA[Blog]]></category>

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		<description><![CDATA[Choosing a Google AdWords consultant is an important process. You do not just entrust [...]]]></description>
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<h1>Choosing a Google AdWords consultant is an important process.</h1>
<p><span style="FONT-SIZE: 16PX;">You do not just entrust this person with the quality of your campaign, but more importantly your hard-earned search engine marketing finances. Because of this, it is vital to hire a Google AdWords consultant that knows their stuff.</span> </p>
<p>&nbsp;</p>
<p>There are various ways to go about picking your <a href="http://www.findyouridealcustomers.com.au/google-adwords-services/">AdWords consultant</a>, but you must be wary.</p>
<p>&nbsp;</p>
<p>Conduct a Google AdWords company search. Maybe type in <a href="http://www.findyouridealcustomers.com.au/google-adwords-help/">best AdWords Company</a>? You’ll see a whole list of companies claiming to be the one for you. You won’t know who are the contenders and who are the pretenders until you have delved a little bit deeper.</p>
<p>&nbsp;</p>
<p><img src="http://i1323.photobucket.com/albums/u585/samantha19761/adwordsconsultant_zps6fbdabf1.png" border="0" alt="AdWords consultant"/></p>
<p>&nbsp;</p>
<p>Below are a few of the methods we recommend to use when conducting a Google AdWords company search.</p>
<p>&nbsp;</p>
<h2>Look for an AdWords certified company</h2>
<p>This is the first and best way to get your shortlist of companies. Google awards AdWords certification to companies who meet a certain criteria. This criterion relates largely to the experience and knowledge of the people running the AdWords campaigns within that company. No AdWords certification means you could be dealing with some money-grabbing faker.</p>
<p>&nbsp;</p>
<h2>Speak to their AdWords expert</h2>
<p>We love our business development team. They know AdWords, they know SEO, and they know digital marketing in general. But when it comes to crunch time, they aren’t the ones that will be running your campaign. You need to speak to the consultants that will be at the coalface &#8211; the ones who will be handling your hard-earned AdWords budget!</p>
<p>&nbsp;</p>
<h2>Work out if you are dealing with a consultant or a rookie</h2>
<p>A few weeks ago we did an article on <a href="http://www.findyouridealcustomers.com.au/google-adwords-management/">Google AdWords management</a> and detailed the difference between an AdWords consultant and manager. You want a consultant handling your campaign, as they are more experienced. We class them above managers, who are usually just learning the ropes. Other companies might have different terminology, so make sure you get details (and evidence!) on how long your AdWords consultant has been in the game.</p>
<p>&nbsp;</p>
<h2>Arrange a face-to-face meeting</h2>
<p>The only step up from a phone call is a face-to-face. It’ll allow you to gauge what type of people you are dealing with. This isn’t always possible, especially if you are based interstate or out-of-town to your SEM Company, but definitely worth it if you are close. If they say no and don’t really have a reason, something could be fishy.</p>
<p>&nbsp;</p>
<h2>See if there’s anything extra in it for you</h2>
<p>It never hurts to push the envelope a bit. Companies sometimes have special deals or offers going to entice customers in. If you don’t mention anything in your initial chat with the business development consultant, you might be put on the standard package and miss out. When you have two companies you like, this could be the clincher to deciding the one for you.</p>
<p>&nbsp;</p>
<p>You may be reading this thinking, “Hang on, you guys offer Google AdWords management. Aren’t you a bit biased?”</p>
<p>&nbsp;</p>
<p>At Find Your Ideal Customers, we like you, our audience, to be as informed as possible. That’s why we welcome you to run through the above steps with our team to see if we stack up!</p>
<p>&nbsp;</p>
<p>Give us a call today on 1300 76 00 84 to see if we are the best AdWords company for your marketing dollars.</p>
<p>&nbsp;</p>
<p>Learn more about the author, give us a ring at 1300-76-00-84 and ask to speak directly to <a href="https://plus.google.com/112379184985589430536/posts?rel=author">Jayson Rodda</a>, today.</p>
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		<title>AdWords help – PPC Terms you Need to Know</title>
		<link>http://www.findyouridealcustomers.com.au/adwords-help-ppc-terms-you-need-to-know/</link>
		<comments>http://www.findyouridealcustomers.com.au/adwords-help-ppc-terms-you-need-to-know/#comments</comments>
		<pubDate>Mon, 26 Aug 2013 01:05:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Adwords Help]]></category>
		<category><![CDATA[Blog]]></category>

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		<description><![CDATA[Your knowledge on the topic of Google AdWords When we get a new client [...]]]></description>
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<h1>Your knowledge on the topic of Google AdWords</h1>
<p><span style="FONT-SIZE: 16PX;">When we get a new client on board, it’s always great to open up an in-depth conversation about their SEM and Google AdWords campaign.</span></p>
<p>&nbsp;</p>
<p>Unfortunately, a lot of customers are new to the industry, meaning our <a href="http://www.findyouridealcustomers.com.au/google-adwords-consultant/" title="Adwords Consultant" target="_blank">AdWords consultants</a> are back to talking shop amongst themselves. Your knowledge on the topic of Google AdWords doesn’t need to be first class – that’s what we are here for – but it does help if you are up-to-date on a few key terms.<br />
&nbsp;</p>
<p>As an <a href="http://www.findyouridealcustomers.com.au/google-adwords-services/">AdWords certified company</a>,  we want to ensure that our clients are starting off their campaign on the best possible note. Knowing just what our consultants are on about is a key step in your AdWords journey. So, after you’ve signed your <a href="http://www.findyouridealcustomers.com.au/google-adwords-management/">AdWords management contract</a>  with us, why not settle in and go over the following key PPC terms.</p>
<p>&nbsp;</p>
<p><img src="http://i1323.photobucket.com/albums/u585/samantha19761/googleadwords_zps0031063a.png" border="0" alt="AdWords consultants"/></p>
<p>&nbsp;</p>
<h2>Our AdWords help top 10 PPC terms</h2>
<p>1.  CPC: Stands for cost-per-click. CPC is not to be confused with PPC (pay-per-click). CPC refers to the amount that is charged to advertisers. PPC refers to the model of advertising (e.g. Google AdWords)</p>
<p>&nbsp;</p>
<p>2.  Ad copy: is the text that makes up your PPC advertisement. You only have approximately 140 characters to utilise in your ad copy.</p>
<p>&nbsp;</p>
<p>3.  CTR: Stands for click-through-rate. CTR refers to the frequency that your ad is clicked on by customers. CTR is calculated by dividing impressions by clicks. 1000 impressions / 100 clicks = 10% CTR.</p>
<p>&nbsp;</p>
<p>4. Impressions: Impressions refer to the amount of times your ad shows up in search result pages. Impressions are key in determining your CTR.</p>
<p>&nbsp;</p>
<p>5.  Landing page: The page that your PPC advertisement is connected to. This page needs to be clean, concise and relevant to the information provided in your AdWords ad.</p>
<p>&nbsp;</p>
<p>6.  Bid: The amount you choose to bid to rank for each keyword. A high bid may earn you a higher ad position, but will also mean a high CPC.</p>
<p>&nbsp;</p>
<p>7.  Quality score: The way Google ranks its AdWords ads. Relevance, landing page quality and CTR come together to help determine quality score.</p>
<p>&nbsp;</p>
<p>8.  Ad position: Where your ad sits in the search results. #1 position is obviously best. #4 position puts your ad down the right hand side of the page. Some advertisers find this position beneficial.</p>
<p>&nbsp;</p>
<p>9.  Conversion: When a customer clicks on your ad and completes whatever CTA (call-to-action) you have on your landing page. This may be a form, product purchase or otherwise.</p>
<p>&nbsp;</p>
<p>10.  Social extensions: Google AdWords allows you to add Google+ statistics to your ads in order to make them more appealing. Worth noting if you have a G+ presence.</p>
<p>&nbsp;</p>
<p>To any AdWords certified company, the information above is base knowledge. It is important for clients to know these terms to ensure a steady introduction into the world of PPC is achieved. Read it, understand it, and you’ll be on the front foot as soon as your AdWords management contract begins.</p>
<p>&nbsp;</p>
<p>If you would like any more AdWords help, or would just like to chat PPC with our friendly staff, contact Jayson Rodda on 1300 76 00 84.</p>
<p>&nbsp;</p>
<p>Learn more about the author, give us a ring at 1300-76-00-84 and ask to speak directly to <a href="https://plus.google.com/112379184985589430536/posts?rel=author">Jayson Rodda</a>, today.</p>
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		<title>What Content is Required for a Search Engine Marketing Campaign?</title>
		<link>http://www.findyouridealcustomers.com.au/what-content-is-required-for-a-search-engine-marketing-campaign/</link>
		<comments>http://www.findyouridealcustomers.com.au/what-content-is-required-for-a-search-engine-marketing-campaign/#comments</comments>
		<pubDate>Mon, 19 Aug 2013 02:45:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.findyouridealcustomers.com.au/?p=681</guid>
		<description><![CDATA[Search Engine Marketing Campaign Foundations Content is a big part of SEO and PPC, [...]]]></description>
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<h1>Search Engine Marketing Campaign Foundations</h1>
<p><span style="FONT-SIZE: 16PX;">Content is a big part of SEO and PPC, the two base foundations of a strong <a href="http://www.findyouridealcustomers.com.au/search-engine-marketing/">search engine marketing</a> campaign.</span> </p>
<p>&nbsp;</p>
<p>Content isn’t just about putting words on a page. It is about formulating enticing copy that delivers a company’s unique selling points quickly without waffling on.</p>
<p>&nbsp;</p>
<p>This delicate balance is something that is true for both SEO and <a href="http://www.findyouridealcustomers.com.au/pay-per-click-services/">PPC marketing</a> campaigns. Below, we will run you through just how content comes into a search engine marketing campaign. Details on content in SEO and copy for PPC will be discussed in order to give you a clear idea of what content for SEM really is.</p>
<p>&nbsp;</p>
<p><img src="http://i1323.photobucket.com/albums/u585/samantha19761/search_zpsc33407a3.jpg" border="0" alt="search engine marketing"/></p>
<p>&nbsp;</p>
<h2>SEO content – what, where and why?</h2>
<p>&nbsp;</p>
<p>Strong content, along with good links, are at the core of any basic SEO campaign. The term content in SEO can refer to a number of areas.</p>
<p>&nbsp;</p>
<p>First and foremost is the content on key pages of your website, primarily your homepage.</p>
<p>&nbsp;</p>
<p>Setting up your homepage as a type of contents page for the rest of your website is good practice SEO. It should target broad keywords that are relevant to your industry. Then other pages, like you individual service or product pages, drill down on the specific keywords that will bring in buying customers. Your homepage should then link down to the service/product pages to ensure Google’s crawlers identify them. This is simplifying a complicated process, but gives you an idea of how it works.</p>
<p>&nbsp;</p>
<p>As a result, content is developed for all pages that your SEM manager has identified to be beneficial for SEO – i.e. any page that relates to keywords that deliver high traffic or conversions.</p>
<p>&nbsp;</p>
<p>The other area content is concerned for SEO is on your website blog. Producing articles about keywords related to your industry ensures you are implementing fresh content on your website that supports the keywords you are trying to rank your product/service pages for. Again, this is a basic example of content on blogs. Just posting anything without a structure or plan can be a waste of resources.</p>
<p>&nbsp;</p>
<h2>PPC content – what, where and why?</h2>
<p>&nbsp;</p>
<p>The PPC content side of SEM refers to the copy that makes up your ads on Google or Bing. There is limited space for content in a PPC ad, making it integral that you include only relevant information. As in SEO content, your ad copy should focus on unique selling points of your business &#8211; anything to set you apart. Unlike SEO content, you won’t have 300-500+ words to work with.</p>
<p>&nbsp;</p>
<p>PPC content is the height of copywriting and marketing communications. A few words can mean the difference between converting a customer and wasting your entire budget. Because of this, it is a smart move to have professionals handle your PPC content.</p>
<p>&nbsp;</p>
<p>The two areas above detail the basics of SEM content. Search engine marketing involves a range of other areas that, when coupled with content, can ensure that you dominate both the organic (SEO) and advertising (PPC) traffic sources offered by search engines. Internal links are a great example of another SEM facet that interacts directly with the content on your website to improve SEO – something we will touch on at a later date.</p>
<p>&nbsp;</p>
<p>If you are looking to start your search engine marketing campaign or learn more about online content, get in touch with FYIC’s Jayson Rodda today./</p>
<p>&nbsp;</p>
<p>Learn more about the author, give us a ring at 1300-76-00-84 and ask to speak directly to <a href="https://plus.google.com/112379184985589430536/posts?rel=author">Jayson Rodda</a>, today.</p>
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		<title>How hiring a Google AdWords company can improve your PPC conversions</title>
		<link>http://www.findyouridealcustomers.com.au/how-hiring-a-google-adwords-company-can-improve-your-ppc-conversions/</link>
		<comments>http://www.findyouridealcustomers.com.au/how-hiring-a-google-adwords-company-can-improve-your-ppc-conversions/#comments</comments>
		<pubDate>Mon, 19 Aug 2013 01:53:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google Adwords Trends]]></category>

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		<description><![CDATA[Why Hiring a Google AdWords Company Beneficial What many rookies to PPC and Google [...]]]></description>
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<h1>Why Hiring a Google AdWords Company Beneficial</h1>
<p><span style="FONT-SIZE: 16PX;">What many rookies to PPC and <a href="http://www.findyouridealcustomers.com.au/google-adwords-management/">Google AdWords</a> don’t understand is how vitally important each and every aspect of your ad is to getting conversions.</span> </p>
<p>&nbsp;</p>
<p>Of course, people know that they need to include some enticing copy (which is an art in itself), but not many know about how landing page structures, relevance, click-through-rate (CTR) and more contribute to what Google calls your AdWords Quality Score.<br />
&nbsp;</p>
<p><img alt="google adwords company" src="http://i1323.photobucket.com/albums/u585/samantha19761/google-adwords_zps0e4be1e4.jpg" border="0" /></p>
<p>&nbsp;</p>
<h1>A brief overview of AdWords quality score</h1>
<p>&nbsp;</p>
<p>AdWords quality score is calculated for each keyword in your PPC campaign. At a basic level, it takes the relevance of your ad to the keyword being targeted, the CTR of your ad and the quality of the landing page that ad is attached to.</p>
<p>&nbsp;</p>
<p>This equation then provides a score out of 10. Getting a 10 is near impossible; one can always improve in the eyes of Google. 7’s and below are more common. This score, along with the amount you bid to rank for each keyword, is utilised to determine where your ads will be positioned in the SERPs.</p>
<p>&nbsp;</p>
<p>For more, visit Google’s quality score page.</p>
<p>&nbsp;</p>
<h2>Quality score and your Google AdWords company</h2>
<p>&nbsp;</p>
<p>With the above information in mind, you can see why hiring a <a href="http://www.findyouridealcustomers.com.au/google-adwords-services/">Google AdWords company</a> can benefit your conversion rates.</p>
<p>A Google AdWords certified company will know the tricks of the trade to generate a high quality score. They have hours of experience working on hundreds of campaigns, ensuring they know what works and what doesn’t.</p>
<p>&nbsp;</p>
<p>If you are running a small-time campaign for a few non-competitive keywords, you may find that you can handle everything fine. But what happens when you have 100’s of keywords and a budget that just seems to keep diminishing.</p>
<p>&nbsp;</p>
<p>Let’s go through the aspects that make up quality score again &#8211; relevance, CTR and landing page quality.</p>
<p>&nbsp;</p>
<h2>
Drilling down on relevance, CTR and landing page quality</h2>
<p>&nbsp;</p>
<p><strong>Relevance</strong> of an ad to a keyword is easy enough to determine. If you are an electrician trying to rank for keywords around building and designing home, odds are you will be judged irrelevant. Yes, you relate to the building and design industry, but someone searching for this will most likely be looking for a builder. The electrician comes later. Relevancy ultimately comes down to common sense.</p>
<p>&nbsp;</p>
<p><strong>CTR </strong>is where the inclusion of an experienced Google AdWords company comes to the fore. A good CTR is a direct correlation of enticing PPC ad copy. Whilst you may be able to put a few words together, odds are you haven’t done serious A and B testing on different combinations of unique selling points and deals in your industry. An experienced Google AdWords company has. They have the knowledge to ensure your CTR is strong.</p>
<p>&nbsp;</p>
<p><strong>Landing Page</strong> optimisation includes web design, marketing savvy content and conversion expertise. In our findings, not many companies have this at their disposal. Landing page quality is the area that your Google AdWords company will assist you to succeed in PPC. Whilst you may be able to determine relevance yourself, maybe even fluke some high conversion rates, a strong landing page is often hard to come by. Add to this that Google is always changing how quality score and AdWords functions, and the decision is easy.</p>
<p>&nbsp;</p>
<p>Hiring a Google AdWords company could be the difference between number 1 and number 3. Or in terms that business owners understand better, the difference between 10 conversions or 3.</p>
<p>&nbsp;</p>
<p>Learn more about the author, give us a ring at 1300-76-00-84 and ask to speak directly to <a href="https://plus.google.com/112379184985589430536/posts?rel=author">Jayson Rodda</a>, today.</p>
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		<title>Why you aren’t showing up on Google Places</title>
		<link>http://www.findyouridealcustomers.com.au/showing-up-on-google-places/</link>
		<comments>http://www.findyouridealcustomers.com.au/showing-up-on-google-places/#comments</comments>
		<pubDate>Tue, 13 Aug 2013 05:17:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Seach Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.findyouridealcustomers.com.au/?p=654</guid>
		<description><![CDATA[Google Places, maps great source of traffic Google Places, Maps, Local or however you [...]]]></description>
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<h1>Google Places, maps great source of traffic</h1>
<p>Google Places, Maps, Local or however you refer to it these days, is a great source of traffic for businesses. If you have a physical store location, then having your business listed in Google Places ensures you attract customers looking to visit a local business.</p>
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<p>Google Places is a tough nut to crack. Depending on your industry, you could have a ton of businesses vying for the ‘A’ marker for top search terms related to your company. Do a few searches – your business name is a good start – and see what comes up.</p>
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<p><img alt=" photo google-places.jpg" src="http://i844.photobucket.com/albums/ab6/bankownedhomes12/google-places.jpg" border="0" /></p>
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<p>Do you see your business marked correctly on Google maps for your brand name search? What about when you search a keyword and location related to your business? If not, then you have some work to do to get your Places listing right.</p>
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<h1>Steps to Google Places Perfection</h1>
<p>1. <strong>Citations</strong>: search for your brand name and find any directories or we</p>
<p>bsites that list your full name and address. Now check that your name and address is listed the exact same way across every website. Any variation, no matter how minor, will make the Google search-bots think they are looking at another business. Contact any website that has your listing wrong and ask the Webmaster to change it for you.</p>
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<p>2. <strong>Get verified</strong>: find your business’ Local page and click the link that reads, “claim”. You’ll then have a Google postcard sent to your business address. This postcard contains a code that you need to enter into your Google Local Business account to access the backend of your Places listing. There you’ll be able to make edits and jazz the whole thing up, as we mention below.</p>
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<p>3. <strong>Profile:</strong> fill it in as much as you can. That means photos, videos, operating hours, cards accepted, business summary – anything that will be beneficial to customers. Google is more likely to rank a business page that is full of helpful information for searchers.</p>
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<p>4. <strong>Reviews:</strong> these are a great way to keep your Places page looking fresh and up-to-date. Positive reviews from customers show that you are ticking along proficiently as a business, something that will appeal to Google’s search-bots when it comes to ranking.</p>
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<h1>I’ve done the above and I still can’t see my business</h1>
<p>This is when it gets tricky. Not to mention frustrating. You’ve ticked all the boxes and you still can’t see your Places listing. Merged listings could be the culprit. This happens when there are two business listed at the same address. If you share a building with another company, check that your details aren’t showing up under their business name.</p>
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<p>If this is all drawing blanks and you are still without a functioning Google Places page, head to Google’sreport a problem section. Here you’ll be able to get in touch with Google to let them know your troubles. Don’t expect your results to be instant though. As you can imagine, 100’s of problems are submitted daily to the Google team, so you’ll have to be patient and wait for an answer.</p>
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<p>Any more Google Places questions?Contact us.</p>
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<p>Learn more about the author, give us a ring at 1300-76-00-84 and ask to speak directly to <a href="https://plus.google.com/112379184985589430536/posts?rel=author">Jayson Rodda</a>, today.</p>
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