Choosing a Google AdWords consultant is an important process.
You do not just entrust this person with the quality of your campaign, but more importantly your hard-earned search engine marketing finances. Because of this, it is vital to hire a Google AdWords consultant that knows their stuff.
There are various ways to go about picking your AdWords consultant, but you must be wary.
Conduct a Google AdWords company search. Maybe type in best AdWords Company? You’ll see a whole list of companies claiming to be the one for you. You won’t know who are the contenders and who are the pretenders until you have delved a little bit deeper.
Below are a few of the methods we recommend to use when conducting a Google AdWords company search.
Look for an AdWords certified company
This is the first and best way to get your shortlist of companies. Google awards AdWords certification to companies who meet a certain criteria. This criterion relates largely to the experience and knowledge of the people running the AdWords campaigns within that company. No AdWords certification means you could be dealing with some money-grabbing faker.
Speak to their AdWords expert
We love our business development team. They know AdWords, they know SEO, and they know digital marketing in general. But when it comes to crunch time, they aren’t the ones that will be running your campaign. You need to speak to the consultants that will be at the coalface – the ones who will be handling your hard-earned AdWords budget!
Work out if you are dealing with a consultant or a rookie
A few weeks ago we did an article on Google AdWords management and detailed the difference between an AdWords consultant and manager. You want a consultant handling your campaign, as they are more experienced. We class them above managers, who are usually just learning the ropes. Other companies might have different terminology, so make sure you get details (and evidence!) on how long your AdWords consultant has been in the game.
Arrange a face-to-face meeting
The only step up from a phone call is a face-to-face. It’ll allow you to gauge what type of people you are dealing with. This isn’t always possible, especially if you are based interstate or out-of-town to your SEM Company, but definitely worth it if you are close. If they say no and don’t really have a reason, something could be fishy.
See if there’s anything extra in it for you
It never hurts to push the envelope a bit. Companies sometimes have special deals or offers going to entice customers in. If you don’t mention anything in your initial chat with the business development consultant, you might be put on the standard package and miss out. When you have two companies you like, this could be the clincher to deciding the one for you.
You may be reading this thinking, “Hang on, you guys offer Google AdWords management. Aren’t you a bit biased?”
At Find Your Ideal Customers, we like you, our audience, to be as informed as possible. That’s why we welcome you to run through the above steps with our team to see if we stack up!
Give us a call today on 1300 76 00 84 to see if we are the best AdWords company for your marketing dollars.
Learn more about the author, give us a ring at 1300-76-00-84 and ask to speak directly to Jayson Rodda, today.